Masters of Design: Logos & Identity

Masters of Design: Logos & Identity / by Sean Adams

NC 1002 .L63 A32 2008

“Profiles and celebrates the work of today’s leading logo and identity designers. The twenty-nine masters featured have created logos for well-known companies such as NBC, Tropicana, Kleenex, and Wonder Bread, as well as regional and local businesses. The range and impact of their work is far-reaching and powerful in its overall summation of the businesses it represents. These designers not only discuss their influences and techniques of logo design, but also offer razor-sharp advice for designers approaching their own logo projects, including strategies for developing successful logos, tips on how to improve client relationships, and much more. A logo gallery provides readers with a quick reference of each logo featured in the book.”–book jacket.