Made to Stick: Why Some Ideas Survive and Others Die

by Chip Heath and Dan Heath

HM 1033 .H43 2007

“Why do some ideas thrive while others die? And how do we improve the changes of worthy ideas?  In Made to Stick, accomplished educators … Chip and Dan Heath tackle head-on these vexing questions.  Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier ….” -book jacket

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