Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman

HF 5415.1265 .Q83 2011

“Welcome to the world of Socialnomics – where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it.  Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete.  As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers.” – publisher description

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s