The Elements of Graphic Design, Second Edition

The Elements of Graphic Design: Space, Unity, Page Architecture, and Type (Second Edition) by Alex W. White

Z 246 .W5 2011

“Wholly revised and updated, this pioneering work provides designers, art directors, and students – regardless of experience – with a unique approach to successful design.  This full-color expanded edition includes two hundred new images – culled from the canons of design, painting, and architecture, as well as from the author’s own files – a new section on Web design, and discussions of modularity, framing, motion and time, and rules and randomness.  Learn how to:

  • Employ white space as a significant component of design
  • Define and reveal dominant images, words, and concepts
  • Use scale, color, and position to guide through levels of importance
  • Use type for maximum comprehension and value to the reader

Educator, author, and 28-year design veteran Alex W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read.” – publisher description

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