HF 5813 .U6 C732 2011
“Of all the places where people make money, advertising is one of the most exotic. It’s where people are paid to be crazy and applauded for being heretic. It’s where commerce meets showbiz and where hard money meets artistic whimsy. And in New York City in the late 1950s and through the 1960s – the era and location of AMC’s Mad Men – advertising reached its peak.
In a booming market, a punchy and proud new workforce of younger, multi-ethnic writers and art directors gorged themselves on a vibrant artistic and social scene. Then in 1959, a softly-spoken ad man by the name of Bill Bernbach, with his agency Doyle Dane Bernbach, launched the now iconic VW campaign and kicked off a dizzying decade of outstanding ad campaigns produced by people who knew they were making waves and making history.
In many ways they were similar to Don Draper, Roger Sterling, and Peggy Olsen; confident, driven and ambitious, they lived the three-martini life and worked the machine to their advantage. But also clever, creative, and streetwise, they outclassed and outhought the old advertising establishment and started a new way of thinking and behaving that spread across the newspapers, magazines, and TV screens of America and beyond.
The story of modern advertising starts here; with these real Mad Men – and women – of Madison Avenue who, in that small space, in that short time, created the most radical and influential advertising ever, sparking a revolution in the methods, practice, and execution of the business. This book is about those people, that work, and that era.” – publisher description