Big Data: A Revolution That Will Transform How We Live, Work, and Think
by Viktor Mayer-Schönberger and Kenneth Cukier
QA 76.9 .D343 M396 2013
“Which paint color is most likely to tell you that a used car is in good shape? How can officials identify the most dangerous New York City manholes before they explode? And how did Google searches predict the spread of the H1N1 flu outbreak?
The key to answering these questions, and many more, is big data. “Big data” refers to our newfound ability to crunch a vast quantity of information, analyze it instantly, and draw sometimes astonishing conclusions from it. This emerging approach can translate myriad phenomena – from the price of airline tickets to the text of millions of books – into searchable form and uses our burgeoning computing power to discover epiphanies that we never could have seen before. A revolution on par with the Internet or perhaps even the printing press, big data will change the way we think about business, health, politics, education, and innovation in the years to come. It also poses fresh threats, from the end of privacy as we know it to the prospect of being penalized for things we haven’t even done yet, based on big data’s ability to predict our future behavior.
In this brilliantly clear, often surprising work, two leading experts explain what big data is, how it will change our lives, and what we can do to protect ourselves from its hazards. Big Data is the first big book about the next big thing.” – publisher description