How Google Works

How Google Works

How Google Works by Eric Schmidt & Jonathan Rosenberg
with Alan Eagle

HD 9696.8 .U64 S36 2015

How Google Works is an entertaining, page-turning primer containing lessons that Eric Schmidt and Jonathan Rosenberg have learned while helping grow Google from a young start-up to a global icon. Using anecdotes from Google’s corporate history, How Google Works covers everything that managers need to know to be successful in the digital age:

  • corporate culture
  • talent
  • communication
  • dealing with disruption
  • strategy
  • decision-making
  • innovation

Schmidt and Rosenberg explain how technology – the internet, mobile and cloud computing – has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of employees whom the authors dub ‘smart creatives.'”
– publisher description


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